John Procter makes and repairs stringed instruments for the most discerning clients. His refined yet eclectic craftsmanship has earned him the position of one of the most sought after repairers in the business today. John Procter is an accomplished, experienced and versatile stringed instrument maker and repairer based in the UK today. At the tender age of 16, John set out to craft and built his first ever guitar in his Dads workshop in Taunton Somerset. John has continued with his passion for making and repairing stringed instruments ever since. John is recognised as a fine maker, player and innovator.
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Musical instrument market in China is booming and in the process of transformation. It used to be all about exporting musical instruments abroad, but times are changing. Export revenue accounted for only Western instruments are becoming more popular than traditional Chinese ones, according to Daxue Consulting research.
Based on our research, more and more Chinese consumers are asking for higher quality instruments and brand awareness. The local musical instruments market is indeed significant. Not only because of its unique business characteristics and trends, but also because of some special instruments that are used exclusively in China.
This article presents the main findings of one of our recent studies focusing on the musical instrument market in China. Mu sic education is very important for Chinese parents. There are over 2, music schools in Shanghai alone, according to Daxue Consulting research. Photo credit: Daxue Consulting. The Chinese are hungry for music. From Ultra to Strawberry to Midi to Budweiser Storm, we can see the attendance numbers of live music events skyrocketing. Of course, it is not all about live events.
Daxue Consulting estimates that there are over 2, places like that in Shanghai alone. Though classes are mainly for children, there are some adult classes too. As such, in the recent years, the Chinese are being introduced to music at a very early age. Therefore, the music industry in China is getting a lot of support at the grass-roots level, propelling it to the path of success. Currently, underprivileged Chinese consumers spend only RMB about 18 USD per year on music, such as live music, CDs, or musical instruments, while their more affluent compatriots are willing to dish out as much as RMB about USD per year on average based on our market research.
This may still not seem like much, but China is a country with 1. Folk music is the most popular genre. The line between folk and classical music in China is quite blurred. However, pop and rock are gaining ground every year. Growing popularity of live music and increased spending habits make the Chinese music industry more interesting for foreign companies than ever before. It is very different than it used to be. Comparing what the industry looked like 20 years ago to today, reveals striking developments that took place both in the musical instrument market and the Chinese economy in general.
Following the liberalization of the Chinese economy in the early s, most Chinese music instrument producers aimed at taking advantage of the suddenly large world market. As such, most of all instruments were intended for exports.
Many new producers popped up in cities across the country, but mainly along the coastal provinces, which generally featured better logistical support for international trade as well as a large pool of skilled workers. Even today, there are still producers which manufacture instruments only for overseas customers, such as Afanti Music Co. We can still see the remnants of the past in the music instrument market in China. There are around manufacturers present in the market, employing a total of 79, workers, with the top four manufacturers accounting for only As there are fewer and fewer export opportunities abroad, it is expected that the industry will be more concentrated in the following years, because small manufacturers will leave the market as the labor costs increases.
Therefore, a fiercer competition with foreign manufacturers takes place in both overseas and domestic markets. Another interesting development is the share of exports revenue rapidly decreasing.
The Chinese manufacturers mostly produce low cost instruments in large quantities. This concept has not changed so much from the past. But it allowed the country to capture a massive world market share in certain countries. A fruitful cooperation with foreign producers, mostly on the basis of joint ventures, allowed the Chinese industry to acquire the necessary know-how as well as expertise to compete on the world stage and achieve such a big success even though the piano in China is a relative novelty, with the first manufacturing place being open in Shanghai in The times are slowly changing, however; we can already observe a number of instruments producers focusing on high-quality products, such as Nanjing Schumann Piano Manufacturing Co.
The Chinese market is special due to its unique blend of both Western and Traditional Chinese instruments. The reason that so many children pick up foreign instruments is that they are generally easier to master—reducing the workload on children during their primary school years. While it is not compulsory to play an instrument well, having mastered one does make it easier for children to be admitted to more prestigious middle schools and high schools.
Their popularity is in part also reflected in the large number of people who turn up for festivals and concerts focusing on the electric music genre, such as the Electric Zoo or the MIDI festival. This is because of the large effort required to master them as well as the growing preference towards the Western culture. Western instruments, such as the guitar, the piano, and the violin are among the most popular in China.
Source: Daxue Consulting Research. The zheng is a typical traditional Chinese musical instrument while the guitar is representative of the Western musical landscape.
Source: Baidu Index. We can observe the so-called trading up trend getting stronger across China, with the consumers demanding higher quality products from sellers. On one hand, forces the existing domestic producers to pay increasingly more attention to the quality of their wares. On the other hand, it creates opportunities for foreign-made musical instruments to be imported to China and sold in the local market.
The annual imports of musical instruments into China constantly reach double digits in recent years, though the baseline is still relatively small the import volume was million RMB in While it is common for customers in the West to test-drive and purchase their instruments in brick and mortar stores, conversely, Chinese music stores are mostly available online. One can buy anything from the ukulele to the guitar to the guzheng to the piano. An instrument one can imagine is sold online.
Almost every seller offers either free or very cheap returns costing no more than a few dozen RMBs for shipping to their customers and therefore people can try their instruments in the comfort of their own home before fully committing to the purchase. For instance, 3, to 6, electric guitars were sold on Taobao and Tmall every month during The quantity is relatively stable at 4, sold units.
Although, sales peak in July because parents typically enroll their children in music schools. Foreign brands wishing to do business in the music instrument market in China would do well to pay attention to the online side of their business to really take advantage of the size of the local market. The market certainly presents challenges for foreign instrument producers, such as the need to invest heavily in having an online presence and competitors who are eager to compete on price.
The customers give preference to western instruments where overseas manufacturers should have the competitive advantage in terms of design and quality. The quality itself is an increasingly important aspect for local consumers.
At any rate, Daxue Consulting is ready to help you understand the musical instrument market in China and give you all the data you need to be prepared to make critical decisions—regardless of whether it is the actual market entry or the potential success of your products on e-commerce websites.
We are also able to get opinions from a large number of respondents so that you really know what the people are thinking and feeling. Sensory research, in particular, is one of our strengths. We have already conducted research projects for our customers on very specific parts of the musical instrument market in China, involving the following points:. We used various methods to collect data and reach our conclusions.
In-depth interviews with brand managers and retailers as well as distributors were one important part. Focus groups with customers and online surveys proved useful too. Other methods included desk research, in-depth interviews with retail consultants, benchmarking, and a corporate financial reporting evaluation. You must be logged in to post a comment. Monthly report. Weekly updates. Please leave this field empty. Follow daxueconsulting on twitter. File Attachment Optional, 1MB max.
Lucrative Musical Instrument Market in China. But is there a real Quality Focus? Trending: Less Exports, More Concentration… Same Low Price Export Specialization to Wane Following the liberalization of the Chinese economy in the early s, most Chinese music instrument producers aimed at taking advantage of the suddenly large world market. Industry Concentration to Increase We can still see the remnants of the past in the music instrument market in China.
Local Market is More Important Than Ever Another interesting development is the share of exports revenue rapidly decreasing. Online Sales Surpass Walk-In Stores in China While it is common for customers in the West to test-drive and purchase their instruments in brick and mortar stores, conversely, Chinese music stores are mostly available online. We have already conducted research projects for our customers on very specific parts of the musical instrument market in China, involving the following points: An overview of the specific market segment, with market drivers and market trends as well as opportunities and challenges; Competition mapping, including five case studies focusing on similar companies in the industry; Online analyses using the Baidu Index and most popular ecommerce websites; Geographical areas analysis, highlighting good places to start business, and; A detailed customer analysis.
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Musical instrument market in China is booming and in the process of transformation. It used to be all about exporting musical instruments abroad, but times are changing. Export revenue accounted for only Western instruments are becoming more popular than traditional Chinese ones, according to Daxue Consulting research. Based on our research, more and more Chinese consumers are asking for higher quality instruments and brand awareness.
Stringed instrument builders are spread across Louisiana, making fiddles violins , violas, guitars, mandolins, mandolas, bass fiddles, pedal steel and bass guitars, dulcimers, and hybrids such as mandoguitars and even cello bass fiddles in response to Louisiana's vibrant music traditions. Ron Yule's forthcoming book on Louisiana fiddling Center for Louisiana Studies includes a section on fiddle makers from southwest to northeast Louisiana. An instrument builder himself, Yule discusses forty-two other instrument builders who have made two or more fiddles and other instruments. Yule's list of the most prolific builders making more than twenty instruments each includes Locklin Melder, of Rapides Parish; Tex Grimsley, of Shreveport; J. These last two artists, along with Rick Felkel, a guitar and mandolin builder from a younger generation, make Ouachita Parish a center in the crafting of string instruments. In the early days in Louisiana, many musicians had little money for instruments and few places to buy them, so enterprising musicians began making their own instruments, ranging from simple "gut bucket" one-string basses to complex violins patterned after Stradivarius. At age nine, Hilton Lytle made his first cigar box fiddle as a toy with screen door wires.
Scientists find secret behind sweet sound of Stradivarius violins
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Luthiers build and repair guitars and other stringed instruments, such as violins, mandolins and cellos. Unlike mass-produced instruments, these guitar makers create their products by hand, creating their own styles and designs. They carve, assemble, stain and string the instruments, and some even sell them in their own musical instrument stores. Luthiers are paid according to the number of instruments they create for clients. The minimum educational requirements for this job are a high school diploma and some post-secondary education in guitar building. For example, Musicians Institute College of Contemporary Music requires 30 credit hours in guitar design, fabrication and maintenance and certification through an association, such as the Guild of American Luthiers. These guitar makers usually receive both classroom and practical training with professional luthiers. Other essential requirements are manual dexterity, patience and technical skills. Luthiers can earn more in New York and Washington, D.
How to Start a Musical Instrument Store
Although there are a number of musical instrument retailers in this city of over , people, there are currently only three very small school band and orchestral instrument dealers; these stores have small selections and short hours. At the other end of the spectrum stores with a more guitar and electrical focus , big chains are competing on prices at the expense of customer service. We will exploit our competitors' weaknesses by offering ongoing music community events, from free lessons, to music clubs, to after-sale follow up to turn one-time shoppers into lifelong customers.
In the first part of our new series, we offer tips for beginners on how to coax a huge orchestral sound out of your DAW, beginning with the biggest orchestral section of all: the strings. The orchestra can be considered a living, breathing, organic collective of instruments, which, just like the development of music technology, has evolved significantly — both technically and musically — since its inception or-so years ago. The extraordinarily prolific Bach could easily be considered the equivalent of the commission-based media composer of his day, composing many works to order throughout his career while developing a complex musical style that laid down many of the harmonic ground rules which we all abide by today. As history marched on, so too did musical development, and with the onslaught of the classical and romantic eras of Western classical music, so the size of the orchestra grew, with an exponential increase in numbers of players throughout each musical period. Once we reach the 20th-century era of classical music, composers such as Stravinsky and Shostakovich expanded the size of the orchestra to greater heights again, with up to players, and the addition of extended instrumentation, such as bass clarinets, piccolo trumpets, cor anglais and all manner of percussion that could be struck, beaten and shaken. This, and other works like it, went on to inform film composers working in Hollywood, while also providing the infamous Orchestral Crash samples that were so prevalent on the Fairlight CMI and E-MU samplers of the s. With such an influential and historical backdrop, including a real-world orchestra in your production is an enticing prospect, but this does of course come with a price tag. Hiring even a small orchestra is an expensive business; not only must you hire the players, you also need to hire a venue to record them.
Renewal time for all members! Current Issue. JULY New Book. The Guild of American Luthiers is a nonprofit educational membership organization whose purpose is to facilitate learning about lutherie: the art, craft, and science of stringed musical instrument building and repair. Guild membership and publications are open to all. Members get discounted prices on our books, back issues, plans, and more.
Musical Instrument Store Business Plan
Indeed, Mirecourt is a major centre for this trade and the birthplace of world bow-making: nearly sixty stringed instrument and bow-making companies have helped to build up this reputation over three centuries. A luthier to the Dukes of Lorraine , trained in Italy, is thought to have taught his art to the townspeople. The instruments were made from conifer wood from the Vosges forests, then from spruce wood from the Tyrol and the Swiss Jura. In the s, Mirecourt had around luthiers! With the creation of the National Violin-making School in , which trains apprentice luthiers in three years, Mirecourt recovered from the musical crisis of the s, which had seen luthier numbers fall sharply. Excellent instruments can still be found there today, first and foremost the bowed stringed instruments used in string quartets, the speciality of the town. Local businesses have also diversified to include other instruments, like guitars, mandolins and traditional instruments.
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Hi, my name is Larry Frye. I'm the owner of the String Instrument Workshop. We've been in Green Bay, WI since And I know the passion that musicians bring to their art.
The Average Income for a Luthier
I'm surprised there's no history section. How it is now it just kind of tells you what a luthier is in the briefest terms then lists a bunch of brand names
The violins made by the Italian masters Andrea Amati and Antonio Stradivari are celebrated as the finest ever made, but the secret behind their perfect sound has mystified experts for centuries. Now scientists in Taiwan believe they have hit on an answer.
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Сьюзан решила не заводить деловых разговоров, чтобы не портить настроение ни ему ни. Она снова почувствовала себя школьницей.